The Key Elements of Great Marketers

Marketing Basics for Small Businesses

Marketing is often a monumental task for most business owners and managers. With the increasing number of marketing channels these days, it has become even harder to see which methods are most effective. So how do you get started?

Introduce yourself online.

As an insider joke among digital marketers says, unless Google knows about your existence, you really don’t have any. A joke it is, but even if it wasn’t, there is undoubtedly a large chunk of truth to it.Good thing Google makes it simple: just go online, add your business, and make sure you have entered all your business information correctly. This allows people to find you more easily when search the web.

Use search-optimized content.

First off, know what keywords are right for your website, and see to it that you will actually use them. Just don’t stuff them anywhere though or your site could end up banned by search engines. Most importantly, produce content that is related to your business, especially subjects that your potential customers are most interested about.Therefore, if you offer financial services, create content about financial services. Keep in mind that Google won’t find you if you keep talking about things that your customers barely care about.

Make good use of social media.

You should be at the center of the action: Facebook, Twitter, LinkedIn and social media in general. But be sure to avoid the mistake that a lot of people have made. Engage your customers and potential customers rather than being an unfeeling fixture. Be an active part of the social community, and if people reach out to you for any reason, be professional and sincere in your response. It’s similar to making friends in the physical world: it’s not happening if you you don’t genuinely care about them.

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Put yourself in front of everyone.

Marketing with a computer screen is effective, but it’s not everything you can do. It is also important to get out there and be one with your community in a physical way. For example, assign one of your employees to go to networking events, where they can introduce themselves and build connections.Know which networking groups exist in your area, or better yet, sponsor one of them.

Email’s not dead!

Finally, understand that email is far from dead. While social media marketing is good, only a small portion of your audience will read your message. With an email campaign, you can be sure that the big majority of your audience will actually find your message in their inbox. Now it’s up to you to make your email interesting enough for your recipients to wan to open it.

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